There are literally thousands of "Internet Yellow Pages" websites (also known as yellow-pages directories) available on the Internet, many of which offer a free listing that includes a link to your site. They come in many different categories.
The following are links to a couple of examples for you to examine:

www.superpages.com
www.sbn.com

As discussed in the Link Popularity & Page Rank tutorial, building links to your site from other websites is a critical part of an effective website promotional strategy. Not only does it positively affect your page rank and link popularity, but the more links you get, the more direct traffic you get from those links. Furthermore, links allow relevancy-based search engines to find and list your site, often much faster than a direct submission to each search engine.

The following two links are to websites that you can visit to find large lists of online yellow-pages sites.

http://search.yahoo.com/search/dir?h=c&p=Yellow+Pages

http://search.dmoz.org/cgi-bin/search?search=yellow+pages

You can also use Alexa (http://www.alexa.com) or the Alexa Toolbar to find many similar yellow-pages sites. You should spend time and effort submitting to as many of these sites as possible to build links. As you investigate these yellow-pages sites, keep in mind that although many offer great ways to get links, not all of them do. The following section discusses several types of yellow-pages sites you will find:

Even though many yellow-pages directories are not a good fit, there are still hundreds that are. They will give you a free link and send traffic directly to your site. All you need to do is take the time to submit your site to them.

Submitting to yellow-pages directories involves visiting each site and locating a link that might read something like the following:

• Suggest a site
• Add URL
• Add/modify listing

Such a link usually appears on the front page of the site. Carefully read the instructions for each site and submit the appropriate information.

Taking several hours to complete a round of submissions to online yellow-pages sites can help generate hundreds of new links, improve Link Popularity and Page Rank, and add an additional flow of traffic to your site. It is a good and effective strategy.

For most people, "ecommerce websites" are sites that sell products nationally or internationally. And while that is true, these same websites can be structured to target a specific geographic region, instead of trying to sell to the whole world. Therefore, regardless of the product, service, information or the regional market to which it pertains, every company should have a website. The secret to making regionalized websites work is knowing how to modify the marketing to focus on a specific region. In other words, if you have a local business that can only be marketed locally in your town, then a website can work!

Imagine you are a Dentist. You serve a base of patients that usually live within reasonable driving distance for your office. Can a website serve you? Would anyone in a far-away place even consider traveling to your office to have a cavity filled? Of course not. So then what is the point of having a website? Good question.

But what if there were promotional techniques that you could implement that would make your website visible in your local community? What if you could generate 20 to 50 unique visitors a day from your local community, or even within a 20 mile radius of your office? That equates to easily over 500 visitors a month from your local community. If your website visitors converted to patients at a 2% conversion rate, you would be getting 10 new patient inquiries each month.

But wait a minute! Typically, it is parents who shop for a dentist, right? But if a mother becomes your patient through finding your website, she is eventually going to bring her whole family in to see you, too. I think you get the point here. One inquiry could lead to several new patients. So here is the key question: How much is a new patient "worth" to your practice? How many new patients do you need to get from the Internet before you cover your entire cost of setting up and promoting your website? It would likely just take a couple of new patients. And that is the big point. For a regional service-oriented business, the Internet is probably not going to flood you with dozens of new clients every day. But it could do that on a monthly or even possibly a weekly basis. Ultimately, a properly promoted website is a very cost effective addition to your overall marketing efforts.

The Internet contains numerous classified ad networks that operate either on a "fee" or "free" basis. Internet merchants can use these networks and advertising resources to place ads that sell products, services or information. Many merchants have found these advertising networks to be effective means of building links and directing traffic to their web sites.

The Free Classifieds on the Web tutorial provides a comprehensive list of links to individual classified ad networks. Each network operates independently and individual submissions are generally required. (See the section on "Classified Ad Submission Services" later in this tutorial.)

1. Concept- The promotion and marketing concepts of the free classified ad networks are based on three distinct propositions.

Direct selling of goods and services	Most classified ad networks allow an extensive amount of text and marketing information. In most cases, you are also allowed a link back to your web site where the sales presentation can be continued in depth. Direct sales are the main point of using classifieds on the web.
Link Popularity	Classifieds that link to your site are used by Google and other search engines when factoring Link Popularity & Page Rank. Typically classified ad listings on the Internet have low Page Rank, but nevertheless, Google considers all inbound links to your site beneficial, and never detrimental.
Leverage Marketing	By using these networks to advertise your desire to trade links, promote your affiliate program, newsletter, etc., you can leverage the power of those other marketing strategies. See the Leverage Marketing tutorial for more information.